#001 - Kitchen Sink Syndrome
Published on: 19/07/2017
Kitchen Sink Syndrome
Ground Control PODCAST #001
In this episode, Simon discusses with Jamie content hold-ups when developing a new website and how One Day Web has overcome these challenges.
Jamie: Hi guys, Jamie and Simon here from One Day Web®. Welcome to our new podcast series. We've called it Ground Control, in keeping with our whole rocket launch, launching your website into the sky theme. Actually what we're going to be doing with these podcast series is giving you an insight into the industry of web design, content creation, web development, a little bit about what we do at One Day Web®. But, mainly trying to help you solve some issues that we've encountered, I guess, over the last couple of years, while we've been developing our own company with One Day Web.
Simon: Yeah, hi, it's Simon here. Yeah, really what created One Day Web®?
Jamie: How did we kind of find solutions to some of these -
Simon: - n o better place to start really.
Jamie: I think so man. I think what I'm going to do at this point is hand it over to you to talk about some of the problems that you overcame or have to try and overcome with actually getting content from clients. As we all know when you've got your website the hardest thing is getting the content from the client. Simon is much better equipped to talk about that than me because I did video photography, I do the creative, fun stuff, right? So, I'm going to hand this over to Simon and he's going to talk to you a little bit about content creation. We've got ten minutes on the clock. These are nice, short, snappy pieces for you to digest.
Simon: How much is left now?
Jamie: Oh yeah, because I've been talking. You've got about eight and a half minutes mate so crack on.
Simon: It all started, we moved into offices together and you can imagine the old sixties, seventies style wood chip wallpaper all over the place and new creative style companies. We didn't want wood chip wallpaper all over the place. So, we took on the task of stripping the wood chip wallpaper off the wall, which has worked out really well. We've got a nice environment but at the time it's like oh gosh when is this ever going to end?
Jamie: Yeah, it was not good.
Simon: There was about four layers wasn't there, it was mad. So, we're stripping wood chip wallpaper off the walls and we're just sort of having a grumble I suppose. Talking about he challenges we're facing in the business and I'm kind of talking about website development and the hold backs and why a website's not launched and why they're taking weeks, sometimes months to get the most basic of website live. It always comes down to content. There's always delays. We’ll probably talk in this a bit later on about emails, and how email can cause some of that but it's this communication. It goes on for a long time and really, basically I've put up the question ... well, if I have content given to me I could create a website in a day.
Jamie: Because you weren't getting the content from clients?
Simon: Sure. Building the website is easy really once you've got the content because it's our craft, because we know what we're doing.
Jamie: The content in your world is consistent of copy, photography, video, imagery, that sort of stuff.
Simon: Absolutely. It's stuff at the beginning of building of a website you don't necessarily need. You could build a wire frame and you can say we're going to suggest one or two paragraphs here, an image here and a video here. Obviously when, I mean this is some people will get on to, but when you start building websites and you start this email conversation, what starts as one paragraph becomes two. What starts as one video becomes two. What starts as one image becomes a slide show. What seems as simple things to begin with become larger moving forward and that's what puts it back in "I don't like this" Well, we sent you this one, "I've actually seen it and the website isn't quite what we expected", can we try this one? That all takes time and that puts the project back. And we copy, people read it back and they go, "Maybe if it sounded a bit like this ..."
Sometimes you find the first initial pictures, copy, videos they send across, absolutely fine. It's not damaging to their brand. It's not saying something incorrectly, it's just they've had time to look over it. That puts us, as developers back because even for the most basic things. So, you move away from that project and you start on another one in the meantime and before you know it you've got a lot of projects. One Day Web® was kind of the answer to that. When we were stripping the woodchip wallpaper and saying I could build a website in a day if I have content. Jamie obviously saying ...
Jamie: I can do content. Hello? That's me. I can do that, yeah.
Simon: If their client is here I can film them, I can photograph them. Okay, let's give this a try. I think straight away we came up with the name One Day Web®. It was almost a no-brainer.
Jamie: It was a bit of a Ronseal approach and it does what it says on the tin.
Simon: Absolutely, and it rolled off the tongue, so yeah, it was great. The domain name was available, we went straight into it, set up limited and got going. We set up three trials. I've got to be honest, in the back of my mind I was thinking this can't work. Nobody else has done it, it must be a reason. There's a reason why websites take five weeks to four months, but theoretically I can build a website in a day if I've got the content. We needed the trials. The trials were such great success. They were absolutely fantastic. They exceeded my expectations greatly. It just worked. It answered all of the questions that I found difficult to answer. There are obviously larger websites. It's not the answer for everything.
Jamie: Limitations, right?
Simon: Absolutely, yeah. Of course, there's only so much you can get in a day but for startups or new businesses, serial entrepreneurs for example, they've gone through the process four or five times, they're fed up with that traditional method so this is refreshing. They can see their websites and their businesses starting much quicker. You almost need the idea, a logo, and within days or weeks you've got a business. You can start adding ... If you don't feel comfortable with the text or you want to add more images, you can do that after the website is live. As long as the content isn't incorrect, it's fine.
Jamie: Done is better than perfect in a lot of cases, right?
Simon: Exactly. Definitely. You can change that later. If you're waiting two months before your website is designed you're losing two months of your website not only not being there to get clients but the web industry, particularly for new businesses, it takes a good year or two before Google takes you seriously. You need to start the game sooner. Don't delay. Don't wait on that, get started sooner. You're not going to have masses of traffic on the first day, although we have seen that. Because of what we're doing people are really engaged with the launch so we get big burst of people coming onto the website, which is something else that I've realised as well with One Day Web®.
Jamie: I hear what you're saying Simon. So, actually what it sounds like then is that in the traditional kind of web development or web design world, and let's be clear here - there are differences between developers and designers, which is a whole other episode, right? Let's not get into that now. That's a whole other episode! Just to be clear, there's a definite distinction between the two.
It actually sounds like in the traditional web development market it's almost like the kitchen sink syndrome, where everybody is just kind of like, "We're gonna start with this" and because they've got time to think about it and digest it and get opinions and actually have their mind changed by external sources and maybe they're feeling a bit bad about it or a bit good about it or whatever, they're actually then coming to the conclusion that, "Okay, I want to out this. I want to bolt this. I want to ..." is that something that you find generally in your domain?
Simon: Yeah, definitely. You pinched my favourite phrase there. Kitchen sink syndrome. Absolutely, it's kind of that approach of starting and just people want to chuck the kitchen sink in it. Sometimes you want to refine what it is that you're putting out there. It's very easy for people, when they talk about their businesses to reel off 20, 100 different things that they do. We're all guilty of it. When a visitor lands on your website they don't want all of that stuff. They want the short amount of stuff. That's what being clear and concise at the beginning means.
We've got other podcast that we'll talk about content in more depth. We're probably going off on that a little bit but I do want to touch on emails and communications that I think contributes to a lot of this. I mean, email is a fantastic invention, probably one of the greatest ever.
Jamie: Keep it short mate, don't give us the history, we've got less than a minute left!
Simon: You remember back in the day when the internet was ...
Jamie: Oh my God…
Simon: Yeah, email is one of those things. It's a great invention but sometimes it can be a problem and introduces challenges. A great interview with Simon Sinek on YouTube…
Jamie: Great video.
Simon: He's talking about naming his next book "Why Leaders Eat Last" and himself and the publishers are sending emails to each other and it's getting messy and it's taking time and neither are agreeing. It's back and forth. Then, by chance, they're in the same area and they meet up and they have a half hour conversation and they come up with the name of the book because they're in front of each other and having a conversation. They can see facial expressions. They can see whether it's being agreed with or not, which email doesn't do.
You can send an email saying, "I would like that image over to the left." You'll take it literally, move that image over to the left and then ... Whether that's the best example but you kind of understand where, "No, I didn't mean that image to the left" or "I didn't mean that far" or, "I wasn't sure about that. I was kind of asking whether I should or not." You can't gauge those things in an email quite the same way. The importance of having the person there talking with the body language and understanding, do they mean what they say or are they unsure.
Jamie: Which gives instant feedback for content, doesn't it? Bringing it back to content actually does give you that instant feedback on is that content right. Are you happy with it? Does it fit your brand? Does the video look good? Is the copy right? And, you're getting that immediate response rather than waiting for days and days.
Simon: It's building and forming that relationship with the person that's critical for creating content and reducing the time that it takes.
Jamie: Great. Simon that's great insight there into maybe a couple of ways that if you're listening to this, and you're struggling with actually getting content yourselves, if you're in a similar industry to ours then hopefully that's kind of given you a bit of an insight, a little bit of an insight into our journey as well. This has been the first episode. Next up, next time we've got me. I'm going to be talking for the majority of the next one, so, sorry in advance about that. Trying to keep with this ten minute time slot is gonna be difficult.
I'm going to be talking about content as an afterthought. Reasons why, really, you should be thinking about the video, photography, all of that stuff prior to the website actually being launched and actually why it's important to look at this stuff. Look at the content as your website is being developed so that it's quite cohesive strategy and not something that you're just thinking about afterwards because you know you need it.
Simon: That'll be really valuable, yeah. Looking forward to it.
Jamie: Cool. See you next time.
Simon: Thank you.