In this article, I will be talking about the 4 best metric tools that we use for generating information about your website.
So, now that you’ve got your website up and running, you may often think to yourself, is there a way I can see what customers are frequently visiting? What they are most likely purchasing? Or what are your best traffic sources? It can be difficult trying to find out that data and it may even take you hours! Thankfully, there are a few great tools, that can help you give you a better understanding and give you the answer within a matter of minutes.
Google Analytics is a completely free and one of the most powerful analytics tool that majority of business use. This tool generates detail statistics/reports about the visitors to your website. Most businesses use this tool to help understand exactly what your visitors are doing on your site especially if your website offers E-Commerce as it gives you an indication to understand what pages drive most of your sales and which pages don’t perform as others.
Another key service that Google Analytics also gives you the ability to see how often visitors are coming back to the website and where in the world/region they are. This could help your business especially if you want to hit the global market.
Google Webmaster Tools
Google Webmaster Tools is a completely free service created by Google, that helps you to evaluate and maintain the performance of your website in Google’s search results. By maintaining your website’s performance, you can make sure that Google can access your chosen keywords throughout the content.
Webmasters also gives you the ability to submit new content for crawling and removing content you don’t want to show up in search results. It can also give you information about what queries are driving the most traffic to your website, as well as giving you information about what websites are linking to yours.
Sitebeam is a great tool, that gives you to test your website in several areas such as spelling, speed, social media etc. By creating monthly reports, you will be able to address any issues and see the performance gradually increasing by several months.
An example of some of the reports that Sitebeam create while testing your website;
- Search Ranking
- Social Interest
- Broken Links
- W3C Compliance
There is a free cutdown version of sitebeam called nibbler which you can use here… http://nibbler.silktide.com/
Pingdom have a free website speed test tool that helps you to monitor the performance of your website for a better end-user experience so you can rank higher on search engines. This tool helps you to see which pages are fast, slow, or too big. Use this tool to test each page individually from a location that is close to where your visitors browse your website.
Once the tests have been completed, it lets you identify what area could use more work by examining all parts of the web page from load time to sizes of the files. One of the perks of using Pingdom is it gives you the ability to test your website from multiple locations but for best results, always select the location closest to you.
You should always aim to have your website load within 2-3 seconds. The faster your website loads the better your website will perform in almost all aspects of search ranking to conversion.
I would love to hear your thoughts whether you agree or disagree, you can send me an email at firstname.lastname@example.org
Thanks for reading!
Poonam Narayan (A.K.A Nammie)